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Rapala Balsa Xtreme (BX) Brat Squarebill

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most...
$10.49 $10.49

Savage Gear Pulse Tail Bluegi

No Description
$13.99 $13.99

Drifter Jake Musky Crankbait

No Description
$15.49 $23.99
$15.49 - $23.99


Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to...
$4.99 $4.99

Berkley PowerBait® Gilly

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows...
$9.99 $9.99

Rapala Shadow Rap®

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that...
$10.99 $10.99

Berkley - SPY

No Description
$11.99 $11.99


DESCRIPTIONFlaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait’s appeal lies in its 10X Tough...
$4.49 $4.49


DESCRIPTIONBuoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped...
$4.99 $4.99


DESCRIPTIONBack by popular demand (formerly known as the Rain MinnowZ), the TRD MinnowZ are a preferred profile of Midwest Finesse enthusiasts, including Ned Kehde himself. A slender baitfish profile accurately...
$4.49 $4.49


DESCRIPTIONTime and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped...
$5.49 $5.49

Yamamoto Zako

All-new 3” Zako is in response to demand from our pros and our customers. As many anglers start utilizing smaller bladed jigs, they asked us to make their favorite trailer...
$5.99 $6.99
$5.99 - $6.99
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Yamamoto Psycho Dad

Things get crazy when the Psycho Dad comes out. Featuring a built-in rattle chamber and large claws that act like swimbait tails, the Psycho Dad is the center of attention...
$5.99 $5.99
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Yamamoto Fat Baby Craw

The Fat Baby Craw is a phenomenal finesse trailer. Its round design keeps it from sticking to cover while the bulk of the plastic ensures that it stays on the...
$5.99 $5.99
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Yamamoto Yamatanuki Stick Bait

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki...
$7.99 $7.99
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Bill Lewis Original RAT-L-TRAP Lipless Crankbait

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of...
$7.39 $7.39
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