The Bonafide

Comfortable and lightweight, the Sideline Sling Fishing Bag allows you to carry just what you need for a quick fishing trip. With adjustable shoulder and waist straps, the Sling bag allows you to...

Ideal for a full day of fishing, the Sideline Fishing Backpack keeps your tackle well organized and keeps you comfortable on the move. Perfect for walking and fishing a bank,...

AMERICAN MADE Proudly manufactured in the USA Blanks are designed and manufactured in the USA Rods are made by the best rod and blank builders on the planet American made...

Product Information Description The original hard-sided kayak crate just got better. A lot better. Introducing the completely redesigned BlackPak Pro.  The result of intense collaboration and more than a year...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most...

The original hard-sided kayak crate just got better. A lot better. Introducing the completely redesigned BlackPak Pro.  The result of intense collaboration and more than a year of R&D and...

Secure, quick access, and versatility were the foundational requirements when designing the TracPak. We wanted the ability to mount one or two storage boxes on a MightyMount or GearTrac, and...

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DESCRIPTIONUnparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that...

DESCRIPTIONA tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man’s patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade...

The Jake is a classic big fish lure, and the #1 BIG MINNOW BAIT on the market today, period! It’s narrow, flat-sided body combined with a unique lip design work...

Features: Designed to complement EDGE 3600 and 3700 terminal tackle boxes for customized storage. Insertable box for EDGE tackle organizers stores hooks securely and safely. Pinch-open latch enables easy one-handed...

DESCRIPTION The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to...

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows...

The VMC® Worm Hook is used for light to medium weight lines. It feature a 3-degree offset point that increases hookup rate and a resin closed eye that eliminates line...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that...

Features Flexo TIGHT Weave material The tightly braided construction increases coverage and wear factor. *eyelets are unable to penetrate the material Abrasion and cut resistance UV Resistant Expands up to...

A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different...

Not just advancing tackle storage, but pushing it to the EDGE, the Plano EDGE Professional STD is the greatest tackle storage solution to ever hit the market. Better in every...

3700 Features: Lure retainers organize and protect up to 36 spinnerbaits. Features WaterWick™ technology with reusable moisture-wicking packet. Dri-Loc® O-ring seal keeps the box waterproof when closed. Rustrictor™ technology delivers...

3400 Features: Keep valuables (wallets, phones, cameras, electronics) safe and dry : Convenient wrist strap to prevent dropping Dri-Loc O-ring seal and Cam-action latches ensure a safe airtight protective environment...

DESCRIPTIONFlaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait’s appeal lies in its 10X Tough...

DESCRIPTIONBuoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped...

DESCRIPTIONThe preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-center-of-gravity head with Z-Man’s grooved Stabiltrack™ design to maintain perfect balance...

DESCRIPTIONWhen the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75” LarvaZ™ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously....

The best of Australia and the USA combined, this bait is not a walk the dog style bait, it has a completely different action, creating a massive bite triggering bubble...

Built tournament tough, Curado is the benchmark for reliability and durability. Generations of anglers have looked to Curado as their trusted partner. Shimano gives you more than ever with the...

OVERVIEW The new KAGE LT reel is exclusive to independent Daiwa dealers which embraces the LT Concept or Light /Tough Concept. The KAGE LT is lighter by weight yet strong...

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The Edge Master Terminal Tackle Box features a new and innovative design specific to terminal tackle. This functional tackle box kit also includes Rustrictor rust preventative in base, Dri-Loc watertight...

3600 Features: A 3600 sized Jig/Bladed Jig box with vertical dividers that maximize storage and protection WaterWick™ with reusable moisture-wicking packet Dri-Loc® O-ring seal Rustrictor™ technology delivers 360 degrees of...

DESCRIPTIONThanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ--Z-Man’s first specifically designed drop shot baits--feature limber, ribbed bodies and spade-shaped tails that...

DESCRIPTIONBack by popular demand (formerly known as the Rain MinnowZ), the TRD MinnowZ are a preferred profile of Midwest Finesse enthusiasts, including Ned Kehde himself. A slender baitfish profile accurately...

DESCRIPTIONTime and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped...

These fine new reels reflect the sophisticated engineering and design that has vaulted spinning reels on to the center stage of the bass fishing world. The Zaion Body is composed...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait...

After years of design, testing, adjustments and more testing, the Arashi® Glide Bait delivers a fine-tuned, consistent, stable glide action at every speed. Developed to sink slowly in a slight...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight...

Easy-casting Berkley® Vanish® has become a popular 100% fluorocarbon leader in the U.S. and around the world. Continuous upgrades on the Vanish formula have made it a mainstay to ensure...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and...

The Wacky Rig Tool Combo rigs wacky rings to plastic worms with ease. Secure hooks to the worm without hook penetration, greatly reducing the wear-and-tear on your worm due to...

With its extra-long Z-bend hook leg, VMC’s new Ike-Approved Powershot Hook ensures freedom of movement for effective dropshot presentations with no line twist. Its 3-degree offset hook point virtually guarantees...

VMC ® RedLine Series® hooks were engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It starts with extra-light, extra-strength...

VMC® Tungsten Drop Shot Ball Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller profile than lead means better cover penetration with...

Premium brass construction and a black nickel finish. Designed to have a smooth rotation and eliminates line twist.  

AMERICAN MADE Proudly manufactured in the USA Blanks are designed and manufactured in the USA Rods are made by the best rod and blank builders on the planet American made...

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...

Mike Bucca's Baby Bull Shad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that...

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A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom...

DESCRIPTIONThanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ--Z-Man’s first specifically designed drop shot baits--feature limber, ribbed bodies and spade-shaped tails that...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted...

***INTRODUCING THE ALL NEW 20G DOWNUNDER PRE RIGGED WITH SPRO SPLITS AND GAMAKATSU TREBLES PERFECTLY MATCHED!   READY TO USE STRAIGHT OUT OF THE BOX. Once again blurring the lines between...

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or...

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DESCRIPTIONBuoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by...