Berkley - Choppo
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...
$11.99
Berkley - J-Walker
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted...
$9.99
Berkley - Power Blade Compact Spinnerbait
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Utilizing a smaller profile and built...
$9.99
Berkley - Power Blade Standard Spinnerbait
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific...
$9.99
Berkley - SPY
A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different...
$11.99
Berkley - Stunna Jerkbait
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
$14.99
Berkley Finisher
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the...
$8.99 - $9.99
Berkley Flicker Shad
The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling...
$5.99
Berkley Frittside™ Crankbait
Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster...
$10.99
Berkley Gulp! Alive!® Minnow
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the...
$9.99
Berkley Gulp! Alive!® Saltwater Shrimp
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the...
$19.99
Berkley Gulp!® Saltwater Jerk Shad
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Erratic darting motion imitates...
$8.99
Berkley Gulp!® Saltwater Paddleshad
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike baitfish profile with...
$7.99
Berkley Gulp!® Saltwater Peeler Crab
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Prop 65 Rig as...
$7.99
Berkley Gulp!® Saltwater Swimming Mullet
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body...
$7.99 - $8.99
Berkley Krej
The Berkley Krej™ is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the...
$14.99
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